GERMAN X for Startups

Discover the power of global perspective.

Gaining a foothold in a foreign market can feel like navigating uncharted waters for startups. GERMAN X understands the challenges: from market validation to product adjustments, and the scarcity of resources such as time, money, and network. That’s why we have crafted a comprehensive solution focused solely on your growth and success. Don’t let barriers hold you back – join our program and conquer new markets with confidence.

How to enter a new market

with less than 100 hours time investment

Together we define your most important KPIs

We do the main work on-site within 8 weeks

Including market validation, on-site contact and local address

Weeklys between the local and domestic team ensure we are always on the same page

Your team only has to be present in the final phase to gain valuable market insights

Local telephone number
Physical address
Mentoring Must be conducted by the startup itself
Travel expenses 50.000€
On-site staff Opportunity costs
Virtual location
Market selection Must be conducted by the startup itself
Strategy workshop
Follow-up activities

Your scaling journey

Market selection

We facilitate market selection for your startup aiming for foreign expansion. We assess the target market’s economic stability, regulatory environment, and consumer behavior to identify demand. We also consider cultural differences, local competition, and entry barriers like tariffs. Leveraging Germany’s reputation for quality, we emphasize thorough research and localized strategies to navigate foreign market nuances, ensuring minimized risks and successful international ventures.

KPI definition

We meticulously validate the most crucial Key Performance Indicators (KPIs) tailored to your startup’s expansion into the chosen market. Understanding that each venture is unique, we work closely with you to identify and refine KPIs that align with your business goals and market dynamics. Through comprehensive research and analysis, we ensure that the selected KPIs accurately reflect the performance metrics essential for your success in the expansion country. With our expertise and focus on precision, this phase sets the foundation for informed decision-making and sustainable growth.

Set up phase

In the set-up phase in Germany, following the KPI definition phase, we lay the groundwork for your expansion into the chosen market. This crucial phase is dedicated to orchestrating all necessary preparations, ensuring a seamless transition. From establishing the right networks to securing essential resources such as time and financial backing, we leave no stone unturned. Our team works tirelessly to streamline the process, leveraging our expertise and extensive network to provide you with the support needed to thrive in your new venture. With meticulous planning and strategic execution, we pave the way for your success in the expansion market.

On-site phase

In the on-site phase in the chosen expansion country, GERMAN X for Startups takes hands-on action to validate the market on your behalf. We understand the importance of local presence and insight during this critical stage. That’s why we provide you with an on-site contact person, a physical address, and a tailored strategy to navigate the intricacies of the new market. With our expert guidance and support, you can rest assured that every aspect of market validation is conducted efficiently and effectively. By leveraging our extensive network and experience, we empower you to make informed decisions and seize opportunities for growth in your expansion journey.

Optional: Management week

The final phase is optional and provides founders and management with a comprehensive on-site experience, lasting up to 10 days. During this period, participants gain invaluable insights into the market validation process and have the opportunity to pitch to potential investors. This intensive week offers a holistic view of the journey thus far, allowing stakeholders to immerse themselves fully in the expansion venture. With the entire program completed in less than 10 weeks, including 8 weeks of on-site work, startups benefit from minimal disruption to their operations, requiring presence only in the final phase. This optional management week ensures that every aspect of the expansion strategy is thoroughly understood and maximizes the potential for success in the new market.

Our X approach

The X is a variable and represents the amount of resources needed to establish your business abroad.
Example: Within 10 weeks, we work together with you on 10 company specific KPIs with the goal to multiply these KPIs by the factor 10. In a nutshell, this can be defined as the following:

10 Weeks

Duration of the service program

10 KPIs

Strategy for foreign market entry

10 Goals

Definition of success

10 Mentors

Expertise for the targets

10 Workshops

Deep dive for market insights

10 Investors

Feedback on the Pitch

Are your ready to go global? Start your scale-up journey!


Submit a questionnaire and pitch deck about your company


Initial discussion about your target country, your objectives and expectations


Set workshops and milestones for upcoming weeks


Kickoff your expansion to your target country

Accelerator as a service

By the way: Complementing our scaling service, startups can also use GERMAN X for Startups as an accelerator. Use our infrastructure with our mentors and network to scale globally by yourself low budget.

Ready to take your first step?

You want to join GERMAN X for Startups?

We welcome you anytime to start your journey.

Helena Sporer

Global Lead

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Sathees Sabaratnam

Managing Director

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